Chapter Four: Publication

Import Export
Cultural Transfer. India, Germany, Austria

Approx. 380 pages with DVD and booklet with German translation
Alexandra Schneider, Angelika Fitz, Merle Kröger and Dorothee Wenner

Which individuals, cultural products, ideologies and consumer articles shape the knowledge we have of each other – or believe we have? Import Export describes the dynamics of mutual awareness between India and German-speaking Europe from different perspectives. These regions are connected through a long and complex history of two-way projections, attributions and phantasms. The book collects approx. 25 contributions by renowned authors from the fields of culture, science and politics, drawing the lines into the present.

Topics include how Sigmund Freud was perceived in India, the relation between the Bollywood film industry and Indian tourism to Europe, as well as a reflection on the “Bollywood-effect” from an Indian perspective. Political and cultural analysis range from “Citizenship as Identity in Post 9/11Nations”, the demands of Western funders on NGOs in India, the virtual identities formed by second-generation Indian Germans, “Global Marketing Strategys and Cultural Identity”, the historical aspect of German orientalism mirrored in translations of Indian philosophy, up to the representation of India on German TV over the last 40 years.

The elaborately illustrated publication accompanies a multimedia project of the same name, which will take place in Germany in the House of World Cultures in Berlin. A DVD with the three documentary film essays produced in the course of Import Export is part of the book.

Nancy Adajania, Flavia Agnes, Chetan Bhatt, Sun-ju Choi / Anke Illing, Vinay Choudary, Helmut Dietrich, Madhusree Dutta, Angelika Fitz, Bernhard Fuchs, Axel Fussi, Nayantara Ghosh, Urmila Goel, Christiane Hartnack, Vinzenz Hediger / Meenakshi Shedde, Ranjit Hoskote, Rubaica Jaliwala, Sitharamam Kakarala, Anuradha Kapur, Merle Kröger, Shantanu Lodh, Manmeet / Michael Wörgötter, Wolfgang Müller-Funk, Mamta Murthy, Shoba Raghuram, Ashish Rajadhyaksha, Alexandra Schneider, Philip Scheffner, Mishka Sinha, Rahul Srivastava, Navina Sundaram, Nicole Wolf, Dorothee Wenner, Michael Wörgötter.

Editing: Rubaica Jaliwala, Florian Zeyfang
Editorial Assistance: Katrin Anne Strunz
Production Assistance: Nina Boy, Marcie K. Jost
Proof-reading: Parthas Verlag, Berlin (D), Miriamne Fields (E)
Layout & Grafic Design: Rainer Schlesselmann
authentic de:cade, Berlin
Print: Bloch & Co., Berlin

Publisher: Parthas Verlag GmbH, Berlin
Distribution in India: Katha, New Delhi

ISBN 3-86601-910-6

published by:
Werkleitz Gesellschaft e.V.
Schleifweg 6
D - 06114 Halle (Saale)
© Werkleitz Gesellschaft e.V., Halle (Saale) 2005 and the authors


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